HTML And Effective SEO

Two acronyms that play such an important role in the world of internet marketing- HTML and SEO. HTML stands for Hyper Text Markup Language. It is used as a tool for designing websites. It can be referred to as the skeletal system of a website, in context to the role it plays in holding a website together. The HTML code of a website contains directions on how the text, images, and other components are going to be linked with one another. It brings the written word to life.

SEO or Search Engine Optimization refers to the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. When a surfer types in his query in a search engine, he is presented with a list of results, any of which he can select. The web site that has come up first in the list of results that the search has generated has been able to do so because it is more popular than the other sites. This is where SEO comes into play. It is a very effective marketing tool that is employed by site owners in order to increase a site's relevancy.

Combined with HTML, SEO is a powerful tool. The simple interface HTML applies in generating a website enables the basic information featured on a website to be made available to a search engine, which skips past the flash of the site. The originality of the content featured in a site thus, has a lot of bearing in how soon the site is picked up b the search engine and made available to the surfer.