Year of personalized and universal search: It was a mix of both personalized and universal search. with search engine releasing beta versions of localized search for there users.
Search engine updates on quality search results: Search engine were more focussed to improve quality of search results and lessening the amount of spam websites appearing in SERPs. Yahoo launched its ad ranking system in February as part of its Panama project. Soon after, Google updated its 18-month-old ad quality scoring algorithm. Microsoft followed in April, adding a quality score element to ad center.
Year of Social Media Marketing: Rise of lots of social media websites and social media marketing was on full swing throughout the year. Social network saw the rise of various social networks like :
FaceBook Twitter Flickr Youtube Digg Netscape Mahalo Wikipedia Search wikia
More tools from search engines for webmasters
SEO industry grew up
That was a sum up of what happened in SEO industry in 2007. With search industry expecting same in 2008. I expect more frequent updates in search engine algorithms and of course Google Page rank update (Google dance)
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