Engine internet marketing optimization search sing

The best course of action to take sometimes isn't clear until you've listed and considered your alternatives. The following paragraphs should help clue you in to what the experts think is significant. Engine internet marketing optimization search sing.

Search engines have the main purpose to index thousands of millions of web pages. Once you look for a word or a phrase, the search engine scans automatically the entire database where it has the stored pages indexed and it returns to you as a result a list containing the most relevant results for that search. Engine internet marketing optimization search sing.

The only criteria the number of pages found and their relevance depend on are the capabilities of the used search engine. Engine internet marketing optimization search sing.

Search engines appeared somewhere in the early 90's when Alan Emtage, a student at the McGill University in Montreal created the first search engine like too. It was called Archie. Its purpose was to search through the information available on the FTP servers. Engine internet marketing optimization search sing.

The files on these servers were available for anyone, but one couldn't use them unless knowing the exact address of the server and of the file. Archie looked through this database and gathered lists of files for each server. It was used by people to match phrases and characters in order to take them to the server address the file they were looking for was on. Engine internet marketing optimization search sing.

Archie is now an old method, but its creation was the first step in the search engine rally that is going on now. As the public grew more and more aware of the existence of the internet, the need for a search tool became visible. Engine internet marketing optimization search sing.

You may not consider everything you just read to be crucial information about SEO. But don't be surprised if you find yourself recalling and using this very information in the next few days. Engine internet marketing optimization search sing.

So, first there were some software robots, using the concept of spidering to index the web, following links from one site to the other and saving the text from all visited websites in a database. Engine internet marketing optimization search sing.

Between 1994 and 1995 three important search engines appeared: Lycos, WebCrawler and AltaVista. At about the same time Yahoo! appeared but Yahoo! is not a search engine. Yes, it has a search engine function, but yahoo is firstly a director or data and articles, providing different services as email and hosting. Recently yahoo has signed contracts with other search engines as Google for both of them to provide more search results. Engine internet marketing optimization search sing.

Today search engines are in a continuous competition. There are thousands of search engines, but just a few big ones. This small group of top search engines is responsible for more than 90% of online searches. Engine internet marketing optimization search sing.

But the question arises: if search engines are free and they cam be used by everyone what keeps them financially alive? The answer to the question is very simple: advertising and traffic. The more visits they have, the bigger the traffic then the more money they can make providing promotion space. Engine internet marketing optimization search sing.

Search engines are competing to develop the best formulas and algorithms to evaluate the web pages accordingly to the keywords provided. Engine internet marketing optimization search sing.

If someone is looking for a top position in search engines, then he has to be sure that his site is projected in such a way that search engines would find it easily, being relevant for the keywords and phrases the owner wants it to be found by. Engine internet marketing optimization search sing.

Now that wasn't hard at all, was it? And you've earned a wealth of knowledge, just from taking some time to study an expert's word on SEO. Engine internet marketing optimization search sing.

engine marketing optimization resource search web

Search engine optimization is important for getting a higher ranking on search engines - and thus more exposure to your website. Engine marketing optimization resource search web.

However, it can be very expensive to engage the services of search engine optimization specialists to take care of this for you. In fact, some large companies pay many thousands of dollars just to get their websites to rank higher in Google, Yahoo and MSN. Engine marketing optimization resource search web.

Of course not everyone has this kind of money in their budget to spend on SEO. As such most people choose to do SEO themselves. Just be aware that achieving a high ranking is not easy. If you have more time than money then naturally this is the preferred method. Engine marketing optimization resource search web.

To help you get started, here are seven things you need to do to optimize your website to give yourself a fighting chance:

1. Title Tag

The title tag is the most powerful on-site search engine optimization you have, so use it creatively. What you place in the title tag should include the keywords that you are trying to optimize your page for. Engine marketing optimization resource search web.

And most importantly - every single web page should have its own title tag!

2. File Name

Each webpage has to have a url/filename. For instance if you had a webpage on your domain that was talking about widgets then the url/filename would be: http://www.yourdomain.com/widgets.html

Proper SEO dictates that one of the things you absolutely MUST do is include your keyowrd in the filr name itself. Say you have a website about fishing are you are going to write a webpage on "fishing rods". Then you should name the page fishingrods.html OR fishing_rods.html. Engine marketing optimization resource search web.

By including the keyword in the page filename you have already alerted the Search Engines as to what your page content is about. Let me illustrate how powerful this one trick really is.

I took some of my students pages, that were not even ranked in the top 500 SERPS (Search Engine Results Pages), and changed the filename, the title tag and the headline from a h2 or h3 tag to an h1 tag. After a few weeks those pages were getting ranked in the top 10 - 25 results. Engine marketing optimization resource search web.

3. Headline

The next important factor - that all newbies and experienced alike miss - is the headline. Your keyword absolutely MUST be used in the first two to four words of your headline. As previously noted the headline should also be in h1 font size. Engine marketing optimization resource search web.

4. First Paragraph

Here is one that 98% of people miss. I have even seen a lot of people who call themselves SEO experts miss this one.

In the first sentence of your first paragraph you must peoperly use your main keyword for that page. If you are using more than one keyword then the other keywrods must also be used in that first paragraph - in the order you have them listed in your keyword Meta Tag for that page. Engine marketing optimization resource search web.

web marketing search engine optimization resource

Many web designers and website owners believe in "If You Build It They Will Come". This attitude will get your web site nowhere fast.

Sure, if you build it you will get people that know about your company and know that you have made the site live come and visit, but you will not be unleashing the real potential of your web site.

Search engine optimization needs to be implemented from the beginning and to be ongoing if you want any sort of rankings for your website. The following are biggest mistakes in SEO that I see all the time.

1. Poor Choice of URL or Website Address

How many people, let alone search engines would know that www.til.com is all about travel guide, even though the letters stand for India Travel Guide? Adding a strong keyword in the URL like, www.travelindialocations.com would place this website in front straight away. It tells English literate humans and search engines that the site is about Travel Guide!

2. Lack of Adequate Keyword Research

Keyword research HAS to be carried out initially or else you may be placing your efforts into becoming popular for keywords that few people are searching for regularly.

3. Laziness

Laziness is also a major contributing factor. Many webmasters feel it is just too hard or too time consuming to do search engine optimization or write articles about what they do best. If you are not adding at least one page to your website every month, then you can't expect to be ranked very high for your important terms.

In situations where you just can't devote the time to search engine optimize your site I would recommend seeking the services of a professional search engine optimization company, such as our SEO firm;

Whatever your choice, make sure that any firm that you choose has the appropriate internet marketing qualifications to do the job well.

4. Aiming Too Low

Many people think "Well my site is only a small site, there is no way I will be able to compete with the larger sites that have top spots in the search engines". It is possible that that if you optimize your web site you may not be able to compete with the larger sites and may not be able to get a page 1 or 2 ranking in any of the search engines, BUT, what if you did? Always shoot for the stars so if you fall short you will at least hit the sky.

5. Lack of Planning

Simply said, "If you fail to plan, you plan to fail." Planning is an essential factor in your SEO campaign. Knowing exactly what steps you are going to make and in what order and how you are going to go about achieving each of those steps will save you not only time but it will save you frustration as well. Planning is essential.

6. Too Many Changes Made Without Testing

Don't change your entire site all at once, instead, change a few areas at a time and see what results they produce. If you are satisfied with this then move on and optimize another section.

7. Failing to monitor Your SEO Progress

There are many ways to do this you will have to find the best method for you. You will need to monitor your search engine ranking for the keywords you are targeting after each update.

Changes should be recorded and used as references to monitor progress and for strategy adjustments. There are many tools for this process as well. I recommend IBP, Internet Business Promotion, will has most of the SEO tools that you need to get top rankings in the search engines.

8. Linking to "Bad Neighbourhoods"

These sites are also known as free for all (FFA) pages and link farms. They serve no other purpose other than to list tens of thousands of unrelated websites. Not only will these sites not provide your site with any traffic, certain search engines will ban sites who participate.

9. Over Optimisation

Trying to pull too many rabbits out of the hat at once, or "Over Optimisation" of your website.

Optimizing your web pages for a particular search engine can be a good thing. Over-optimizing can defeat the purpose, however. Search engines are catching on quickly to pages that appear over-optimized.

Stuffing key-words into your pages is the most common problem. Never use hidden (invisible) text to add keywords. Adding loads of links at once, even if they ARE related to your site. You will get caught, and your site will get banned.

10. Use of Doorway Pages

Using Doorway Pages to get unrelated pages popular. Doorway pages are orphaned web pages that are typically optimized for a particular key-phrase and a particular search engine.

They are promoted to the search engine in an effort to achieve high rankings. They are not linked back to by any other page on the website and, as such, search engines are able to flush them out quite easily and penalize the entire site.

One final note: Any company that tells you that it can achieve guaranteed rankings is either lying to you or using some of these Black Hat techniques. Unfortunately, there is no way to guarantee a number one result within (unpaid) search results. When choosing a search engine optimization company to work with, be sure you feel comfortable with them and trust them

What's Your Advertising Style?

Advertising is actually a complicated process. It takes a lot of resources and effort on your part to make sure that you send out an effective ad, like your advertising posters, and then make certain that your messages are well understood by your target clients.

And it all depends on the advertising style that you use. When done right, your advertising style in your poster printing pieces for example, can adequately convey your message and get you the response you expect from your marketing campaign.

Are you the visual type? If you are, then most likely that your advertising style is guided by elements that create mental pictures for your target audience. Those people who are visually oriented are often dictated by what they actually see. They often interact with the world via the pictures they create in their minds. Statements that have the words ¡look, ¡see, ¡imagine, ¡picture, and ¡visualize are very common with these people.

If you have a visual type of advertising, your campaign is more likely to have pictures and graphics to explain what you would want to say to your prospects. This style is very effective if you're targeting those who respond more readily to images rather than words. So when presenting new information to your customers, the more colorful your presentation, the more likely you'll get a positive response from your target market.

Are you the auditory type then? Words such as ¡hear, ¡sound, ¡listen, and anything to do with your sense of hearing are often used by those who react to the world by using their auditory senses. As an advertiser, this type of ad is more likely to present your offer in recorded fashion and in a musical approach. When applied to your target audience, those who receive your message through your posters for example, would often repeat your message out loud for them to be able to understand better. So when using the auditory type of advertising, make sure that you take the time to explain new information to your target audience, as well as be able to answer all the possible questions that your target audience might put forward.

Or are you the kinesthetic/tactile type? If so, then your advertising is often made to propel your target clients to act and move on your message. To interact, action-oriented words such as ¡feel, ¡touch, ¡hold ¡grasp, and ¡move are very common in this type of advertising. You would want your target audience to get in touch with his or her emotions and the action involved in your message. Hence, when conveying new information, it's better to provide activities that would make your target clients go through the motion of completing a process or a procedure.

Learning the type of advertising you'll use to reach out to your target clients can help you provide a better and more effective marketing campaign that will surely have a positive response from your prospects.

Search Engine Rankings and Listing Tips

Top 10 Search Engine Rankings and Listing Tips

There are many companies offering first page ranking services guaranteeing top page listing in the major Search Engines for as little as £199, within 3, 5, 7 days.

The problem is the search terms that gain these results are unlikely to allow prospective customers to find your website.

For the website www.travelindialocations.com first page ranking can easily be achieved for the search terms, travel india locations, travel india location, corporate travel in India and www.travelindialocations.com. Technically this has completed the ranking companies side of the agreement, but no one looking for an accountant is likely to find the site.

The ranking company will tell you they can work towards gaining top ranking for your preferred keywords and terms, but it will take time and will cost you more.

So why not try and do it yourself?

How do you actually get top search engine rankings? Unfortunately the reality is that it will take time but there are several extremely effective techniques that are invaluable and will speed up the listing and search engine rankings process:


Submitting your site monthly to the major Search Engines using a guaranteed inclusion service such as www.premiumsubmission.com. Submitting monthly will increase the value of your website in the eyes of the search engines.


Change your site content and Meta Tags before each submission. This will over time enabling multiple listings for a single URL.


Incoming links from highly ranked sites. Try contacting sites similar to yours though not direct competition, and request mutual or ideally exclusive links to your site.


The frequency of keywords used in the text of your site.


Always choose a relevant for your submitted page. The title should reflect both your keywords and URL. Each link page should have a different relevant .


Avoid image only websites. Only a site made up mainly of text can be effectively placed in the major search engines.


Be imaginative with your key terms. Use variations that your competitors don't use to improve your ranking.


Flash only websites cannot be read by Search Engines and your site will not be listed at all. You should consider building an alternative site in HTML.


Give all your images an tag that relates to your search terms and keywords.


Most Search Engines give more importance to the text closest to the top and bottom of pages, so this is where you should aim to concentrate your keywords.


Search Engine rankings takes patience, there is no magic technique, but if you follow the steps outlined above over time you can achieve good placement and exposure for your website.

Search Engine Optimization

Merely submitting your site to search engines is not good until you make an effort to stay top in search engines for Search Engine Optimization. It requires a lot of planning and hardwork to maintain your site top ranking in search engines.

Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on tops. In Search Engine Optimization we try to get higher ranks. It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process. The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Search Engine Optimization algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. New sites need not be "submitted" to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. Search Engine Optimization can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.

If you are unable to research and choose keywords and work on your own search engine rankings, you may want to hire someone to work "Search Engine Optimization" with you on these issues.

Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine rankings high. Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.

So keep working hardwork on Search Engine Optimization to maintain your top ranking in search engines .

SEO Techniques

Many website owners seem to forget the basics of being an online business owner. Use these methods to make sure your site is up to scratch and increase website traffic and search engine rankings. Create a website with valuable usable content, products and / or services that your target market will be interested in.

• Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the page.

Research and use the right keywords and/or phrases to attract your target customers. For example, Horse coule be a keyword and how to ride a horse could be the phrase.

Use your keywords in the right fields and references within your web page. These include Title, META tags, Headers, etc.

Keep your website simple so that it's simple and easy to navigate easily between web pages, and each to follow to products and any services including newsletters etc.

Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and directory services. Hire someone to do so, if required. Be sure this is a manual submission. Do not engage an automated submission service. It may even be best to let Google automatically index your pages. There is debate over this and it cant harm to wait. Make sure all the meta tags are unique for each page.

Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools to keep track of how your website is performing.

Keep an eye on your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc.

Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you. There are a few and I can recommend one in particular. Email me and i ll be happy to share.

Make your customer visit easy and give them plenty of ways to remember you in the form of newsletters, free reports, reduction coupons etc.

Show that you industry and product or service expertise by writing and submitting articles for your website so you are perceived as an expert in your field. Also the more you write and research the more you will learn.

When selling products online, use simple payment and shipment methods to make your customer's experience fast and easy. Xoom is easy to set up and it's free to join.

If in doubt, hire professionals. Though it may seem costly, but it is a lot less expensive than spending your money and valuable time on a website which no one visits.

Add new content to your site on a regular basis. This way your regular visitors will not get bored.

Do this and you will be well ahead of most of so called online business owners on the net today.