Introduction of Search Engine Optimization

Search Engine Optimization is a process that analyzes your site to see how it can be made search engine friendly and implements the techniques to make your site and pages be on top of results on major search engines. SEO is, in Internet marketer opinion, the most important function of Internet marketing and is the most cost-effective means of marketing to your target audience. It is a process of preparing your website to ensure that all pages are accessible to search engines, and that keywords are focused in ways that help improve the chances your site will be found for specific searches. SEO is the process of developing a website that is search engine-friendly, leading to increased rankings for given keywords.

SEO is a highly skilled process and requires an extensive commitment of resources, including time and expertise. It is combinations with Pay-Per-Click management form the foundation of your online marketing campaign. SEO involves a number of variables and factors that, when working together, form an effective website.

SEO or SEO Expert is a SEO specialist that offers a wide spectrum of Internet Marketing solutions. SEO and Web site creation should really go hand in hand from the start. To optimized web positioning requires the analysis of search patterns for particular offerings and also information associated with individual products along with on-line competition keyword selection is critical.

Optimization work is carried out both on sites under construction, and established sites. Optimization takes a lot of time and patience (expect to wait at least three months before you see changes in some engines). It is the first and most crucial step in any web site marketing campaign.

SEO is not just about rankings. It is such a technical and ever-changing field that it demands specialization. SEO is a constant evolving technology and considered a sub-set of Search Engine Marketing.

An internet marketer which always continue to make improvement of various methods as to generate ways on to improves everyone days.

Search Engine Optimization SEO Techniques

Search engine optimization may be defined as a technique of making your web site optimized so that it easier for the search engines to find it. Promotion via SEO perceives what Internet visitors may look for, to assist them with sites giving what they are engrossed in finding. Seo is the best way to drive traffic to your web site. Seo does not have to be complex. The basic point is to keep in mind that each and every page of your web site is an exclusive unit and has to be treated aptly for seo.

Seo can be easily applied to any web site. Seo is to make proper changes in your web site such as adding noticeable text so that the search engines are able to see them. In the last few years, the web sites are using latest technologies such as flash, java etc that hides the content from the search engines. Seo makes sure that the search engines do not overlook your web site.

A quality seo is a mix of good design, proper content and user friendliness. Using a content that is rich in keywords, using keywords in the page titles as well as title tags are some of the few basics to make a web site seo. Seo is the best way to improve your rankings on search engine results pages and boost traffic to a web site.

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How to Quickly Indexed in Google and Yahoo?

Getting indexed in Google does not work the way you may think. I touched on this subject briefly in my last post when I talked about the Google Pagerank. Now I want to get a little more deep into it. Help you get your sites indexed. Let me first start off by giving you a short quiz. Let's see how much know and if you are already ahead of others.

What's the best and fastest way to get your site indexed by Google?
a. Go to the Google Submit page at www.google.com and submit your site.
b. After you finished building your site, leave it alone so the Googlebot will pick it up automatically on its own as it prowls around the web.
c. Call or email Google and let them know your site is ready to be indexed.
d. Link your website to another high PR site.

What's the answer? Which do you think will get your site indexed. . . .Is it a? b? How about c or d? They all sound like possibilities. Well let's walk through the ones that won't work to get to the answer that will.

c. Call or email Google and let them know your site is ready to be indexed.
This is a good one. I do not know Google's number to call them. If you do, let me know. On second thought, you keep it. I do not need it. As you've figured out by my sarcasm, c is not the answer. No way has any webmaster called or emailed Google and got their site indexed. I do not believe they have such a number or email address. Your better off using their submit page. Oops, did I give away the answer. Read on. . .

Ok ok ok. C was not my real answer anyway. I know what it is. It's a. I've done a. Alright, let's explore this answer.

a. Go to the Google Submit page and submit your site.
Not!!!! Wait a minute! Your telling me that the google submit page does not work? Hold on, I've used it. It's there, it exist! Yea I know it exist. It's located here Submit Page. However the question was how to get your site listed quickly? Yes you can submit your site using the submit page, but it won't get indexed quickly. The submit page is not the way unless you have months or years to wait. But if your like me. (impatient) Then submitting to the Google submit page is not the way to get your site indexed quickly. Let's put it this way, I have several sites and am working on building more. I have not yet submitted one site to the Google submit page, except for one. That was my first website when I did not know any better. The point is all of my sites are indexed in Google. Many of which were indexed in Google within 2-3 days!!! You read that right, 2-3 days. Do not believe me, try a yourself. Click the submit page above and submit it to Google. Post to me when your site gets indexed.

Well what about b. Let's explore b.
b. After you finished building your site, leave it alone so the Googlebot will pick it up automatically.
This is more of a myth than the rainbow with the pot of gold at the end. Not going to happen. How is the Googlebot to know your site exist in the first place to get to it? Wait, you thought the Googlebot was a imaginary robot I just made up to throw you off. Otherwise b would have been your answer, right. Well I did and it worked. But even if I did not do it, b would still have been the wrong answer. In all seriousness, the Googlebot is a robot or spider that surfs the web looking for websites to include in the Google Index. It roams the web all day everyday. Building the site is just the beginning. Once it's build it has to be promoted. To just build and leave a site alone, not sure why anyone would do it.

We've talked c or a not being the answer. b is not it. That leaves the answer has to be d. That's right. d is it. But why d, you ask. Here's why. I mentioned it a little already.

The Googlebot. On websites that have a decent PR, the Googlebot frequents those websites. To Google, these are important websites, so it checks back. It finds other websites through these. It will follow the links on the website to other websites and so on. If your site is linked to one of these sites your will be spotted by the Googlebot. Keep in mind that this does not mean that your site will get indexed. There is a high chance it will, but your site still needs to be setup with good content and follow basic seo practices. Also note that the Googlebot may not pick up all of your pages at once. It may only crawl so deep and then move on. It'll be back, so just continue to focus on the content of your site.

How will you know if the robot has visited your page. Check your stats. You do have those? Please say you do. How else will you be able to know how your site is performing. If you have detailed stats, it will show what robots have visited your page.

Robot has visited your page, but your still not indexed yet. Give it a little time. The Googlebot sends the request and it takes a little bit for it to actually show up in the index. If it does not appear, then the Googlebot may determined that your site was not useful to be included in the index. Again, I cannot stress it enough, focus on your content. If you still have your link to the decent PR site, the bot will be back to visit. Each time it visits, it crawls deeper and deeper into your site. You may get indexed on the 4th or 5th visit.

If you do this tactic effectively, your site will be indexed in Google within 2-3 days! Versus 6 month to a year or never with the submit page! Feel free to share your experiences with others. I am a constant student and love to learn from you.

Essential Tips for Search Engine Marketing

Search marketing or search engine marketing (SEM) is all about harnessing the search engines for marketing purposes. For some, it's an obvious decision whether or not to use search marketing. Others need a little more convincing. But first, let's understand how it works...

The major search engines - Google, Yahoo (a directory as well as a search engine) and MSN - generate "natural" or "organic" search results or listings, as well as sponsored (advertiser paid) listings, whenever someone performs a search on particular keywords or keyphrases. As you might imagine, listings that appear on the first page of results - whether paid or organic - tend to attract the vast majority of clicks on the links included in their listings and, consequently, traffic to their websites. Therefore, if you know that the target market for your website typically uses particular keywords or keyphrases to search for the kinds of information, products or services you offer... you want your listing to appear as high as possible in the search engine ranking pages or "SERPs".

Is the very first position on the SERPs the best position to have? Well, opinions vary. Many search engine marketers believe that the top spot on the free listings is the best... but not necessarily believe that the top spot on the paid listings is as profitable as, say, a couple of spots down. Ideally, in as far as the paid listings go, this is something you should test.

Since SEM incorporates both paid and free search engine rankings, the means of getting high up in the free versus the paid results necessitates a somehwhat different methodology. Search engine optimization (SEO) is how marketers get their websites and webpages ranking highly in the free results. This is part-science, part-art. The SEs use complex math to rank different sites and pages. Therefore, if you understand how this math works, then, presumably, you'll know what to do to get a high ranking. Trouble is, no-one knows how this math works! The SEs keep their algorithms close to their chests. Consequently, it's a bit of an art to try to work out the science!

Meanwhile, paid search incorporates pay-per-click advertising and pay-per-impression advertising.

Pay-per-click (PPC) advertising is as the name suggests: advertising where you pay each time someone clicks on the link in your ad. Some of the major advantages of PPC are that you only pay for the results you want - prospects clicking on your ad - and you can readily measure the effectiveness of a given keyword or ad by means of the click through rate (CTR).

The other form of paid search is pay-per-impression, where you pay a certain amount per 1,000 ad impressions (CPM). Google, in fact, uses a formula to determine how much you ultimately pay for a given advertising campaign that incorporates both the cost per click (CPC) and the CPM. I won't get into the complexities here, but suffice to say that you can end up paying the same amount of money regardless of whether you pay based on a click or an impression, depending on your CTR. Also, Google actually favors ads with a higher CTR and takes that into account when ranking them. So you can actually get a higher listing and still pay the same per click than someone else, provided your ad is more effective for that keyword or keyphrase in question.

Paying to appear in the SERPs can be a good way to get started in SEM. You can identify which words are the most effective in pulling customers to your website. You can test the popularity of a new product or service. And you can test the layout and copy on your landing pages (the specific pages that people see when they click on your listing).

Search marketing is well worth pursuing if you're serious about building a web-based business. But given the work involved, that does NOT mean that YOU need to manage all your search marketing efforts. You can always hire individuals or companies to optimize your webpages for SEO purposes, or to run your PPC campaigns.

Ethical Search Engine Optimization

"Ethical Search Engine Optimization" applies to SEO techniques and not to SEO practitioners. SEO practitioners can conduct themselves ethically towards their clients but it does not suggest ethical SEO. Ethical search engine optimization specifies the SEO techniques that fall in line with the guidelines of a webmaster. Any organization can better take care of their employees if the business owner has implemented their own ethical requirements. Ethics implies some sets of rules and guidance to which the company accepts and act in accordance with the norms of the business. Hence, all the tricks that do well in this task are called 'ethical SEO'.

Ethical search engine optimization is an accurate way for increasing the traffic to your website. It is concerned with designing of the best strategies to catch the attention of various customers through search engine links. The most important advantage with the ethical SEO practice is that it provides you with an authoritative place in the search engines. The reason behind this is that it does not embrace any sort of illegitimate means when advertising a website.

Benefits of ethical search engine optimization:

• Possibility of ranking for longer duration.
• No human added & automated penalties by search engines.
• Well optimize sites lead to companies paying to advertise on them.
• Clients will come across to your website and stay for a longer period of time.

Hence, a site with unique and concise keyword rich meta tags, relevant content writing, highly structured site navigation, and user and search-engine friendly site and site devoid of deceptive techniques is called as ethical search engine optimization. Thus, through this strategy, company can generate substantial amount of Return On Investment (ROI).
Source: http://www.itmatchonline.com/article/Ethical_Search_Engine_Optimization.php

Social Media Optimization

All those of you who are still stuck up with search engine optimization, in order to see your website on the top ranks with free flowing traffic. It is time now to switch your attention to a more beneficial concept of social media optimization.

You can call SMO or social media optimization, the latest fad of web 2.0. Like Search Engine Optimization this too is a time consuming yet profitable technique. Social networking is all about being social and engaging yourself in communities Online, which will give you and your website a wide exposure. Before beginning your social media optimization operation, make sure you have studied your website performance properly. Evaluate your website traffic and the nature of your target audience, so that you know whom to focus at once you are into social media optimization.

Once you have studied your website report, prepare your a rough social media optimization plan for your website and then begin the process. Your plan must contain a few important aspects like, targeted visitors and their movement in the website, keyword study, and social media optimization prospects. Search Engine Optimization and social media optimization play big role to promote a website. Search Engine Optimization is important as well as social media optimization too.

Several websites like Digg, Stumbleupon, twitter are great sources to begin with your social media optimization. Use blogs and forums, community discussions and open chats too to popularize yourself on social media platform. Videos, audios and images are also a part of social media optimization. Podcast, bookmarks and weblogs too help in Smo techniques.

The more number of people reading your web page or accessing your e-commerce website likes, the better is your social media optimization program including web 2.0 techniques. The simple idea of SMO is to reach out to as many people as possible in order to make your website popular.

Know more about search engine marketing and search engine optimization techniques here.

After Changing Alexa Ranking what will be effect on Search Engine Popurality?

In recent Alexa has changed algorithm for website ranking and now many websites has gotten very good rank. But some websites go bellow by Alexa algorithm. Alexa team was working on new system so they can provide exact global ranking of website accrding to alexa algorithm.

At present Alexa is showing 9 months old data but they are trying to show several years data to users. This rank may help to SEO companies to show improvement in running projects and search engine popularity also.

Source:Alexa.com